This November 28th, eager shoppers and small business owners will jointly celebrate Small Business Saturday, an annual event designed to foster economic growth and connect residents with retailers in local communities nationwide.
Now in its sixth year, Small Business Saturday happens just two days after Thanksgiving, heralding in the holiday shopping season and driving the masses to support their local shop owners, restaurants, fitness centers and entertainment venues.
USA Today reports that one in four Americans—a whopping 88 million consumers—shopped at small businesses during last year’s Small Business Saturday, collectively spending more than $14 billion that day. In fact, sales were more than double on Small Business Saturday compared to an average Saturday, according to a report from website hosting company Weebly.
Integrity Payment Systems is a strong proponent of the fall event, which aligns with our mission to help small businesses succeed by offering credit card processing solutions to improve cash flow and give your customers a convenient way to make purchases. To ensure that your venture is successful on this year’s Small Business Saturday, we have put together a list of quick tips that can help you attract customers from November 28th straight through 2016:
- Plan a Party. Small Business Saturday is the perfect excuse to have live music, offer a free class, or host a reception with light bites and beverages—any type of special event that can draw people to your business. Be sure to promote your happening on social media and your website, as well as by sending emails to loyal customers and new prospects, to ensure a strong turnout. Depending on where your business is based, you could also team up with nearby retailers to hold a block party or other joint event.
- Get Chip Ready. The holidays unfortunately are also a peak season for credit card fraud, as identity thieves work overtime to steal consumer’s personal data and do a little shopping of their own. You can protect your business from the financial liability for fraudulent transactions by ensuring that your credit card processing system accepts the new EMV chip cards, which encrypt each purchase transaction. Integrity Payment Systems offers a range of EMV-equipped terminals and can provide hands-on training for your staff on how to use the new processors, so you can ensure that checkout lines move quickly and reduce the hassle factor for holiday shoppers.
- Bring Them Back. Be sure to give visitors a reason to return to your location by handing out coupons, providing incentives to sign up for your mailing list, and offering benefits for referring others. You can also get more “Likes” on your Facebook page, Pinterest or Instagram account by offering special discounts to social media fans and followers or giving them early access to sales and other special events. Don’t forget to offer deals for the rest of the holiday season, too, as well as discounts on products or services they can use after the New Year.
By taking the time now to prepare for Small Business Saturday, you can get the most out of this community-centric movement to jump-start your holiday sales. To learn more about how you can better serve your customers with updated credit card systems and tools, contact Integrity Payment Systems today, and see why we are a trusted proponent of small businesses everywhere.