The National Retail Federation’s 2016 Holiday Planning Playbook notes that 63% of shoppers purchased at least one gift card last year. Consumers plan to spend around 20% of their holiday shopping budget on gift cards. Furthermore, the NRF has found that gift cards have topped holiday wish lists for a decade. Is your business ready to meet this holiday demand?
Integrity can help with gift cards that make shopping easy for your customers.
Gift Cards and Loyalty Programs Share the Love and Keep Fans Happy
Gift cards provide a flexible gift option to your current customers during the busy holiday season, but the benefits to your customers and business don’t stop there. Gift cards also give customers a chance to share their love of your business with friends. Adding gift cards to your inventory can be a fantastic way for merchants to get real referrals and new customers in the door.
As you plan your holiday promotions, consider how a thank you gift card offer could boost ticket totals and return visits to your store. For example, a promotion that rewards shoppers with a $10 gift card upon spending $100 is a fantastic way to say thank you to customers and also invites them back to shop again.
Integrity can work with you to provide high quality gift cards and effective customer loyalty programs to keep your base of happy customers growing. No matter how you decide to set up your loyalty program, we can help design a rewards program that makes sense for your business. Our loyalty programs can accommodate rewards based upon spending, points, levels of engagement, punch cards, or visits.
Gift Cards Make Giving Experiences Easy
Businesses selling experiences like restaurants and cafes, salons and spas, theaters and exercise studios will find gift cards to be appreciated by their customers, too. According to a study by American Express, 72% of Americans would rather spend money on experiences than possessions. This trend has also been reflected in growth in experiential gift-giving. Friends and family are increasingly interested in giving a great experience to their loved ones.
If your business can build its customer base and brand by offering gift cards for an experience, you are also giving customers a chance to give a great memory. From a nice dinner out to a relaxing day at the spa to an invigorating exercise class, these experiences are always memorable. Make it easy for your customers to give a thoughtful gift with a gift card.
Gift Cards Save the Day for Last Minute Shoppers
As the holidays fly by in a festive blur, many shoppers scramble for gifts at the last minute, turning to physical and electronic gift cards to finish their shopping list. The sharp increase in gift card purchases in the middle of December should come as no surprise to anyone who has felt the holiday crunch.
Your customers will thank you for providing gift cards as they shop for the holidays. Gift cards are in-demand and appreciated as gifts. Integrity is dedicated to helping merchants give their customers the services they need, including gift card and loyalty programs.
Contact us today to get started with a gift card program or restock gift cards that will grow your business and keep customers happy over the holidays.