Watching the Olympic Games makes it easy to recognize the personal feeling of pride and loyalty that we feel toward the athletes competing. It is when the torch goes out that that feeling starts to subside and fade away. Not that the feeling isn’t still lingering inside, it is just that the catalyst that brought it to the surface and begged for the showing of support is no longer there. People need that catalyst, whether it is for a personal cause, a sporting event, or the excitement of something new to rally behind and get involved. So how do we as companies get our customers to rally behind us and get them to continuously show support? Well, the answer is pretty simple: create a relationship, get involved, and provide a product worth supporting.
Creating a Relationship:
The relationship between you and your customer can be enhanced by more than verbal communication; the value-added products you present can cultivate it. The weekly or monthly newsletters you send (as long as the content is enjoyable and geared toward them) and even your website can help create loyalty provided it is user friendly and informative.
Nothing shows your customer that you care more than being involved in your community or a cause. Include photos in your newsletters of your team helping out at a local shelter or competing in a walk-a-thon such as Relay for Life or March of Dimes. Create programs where everyone that participates, a donation is made to a particular charity.
A Product Worth Supporting:
While the suggestions I have made well help build upon your existing relationships, the only thing that will get them in the door is your product. Always, make sure your product is superior or at least comparable to your competitors and then by adding the suggestions listed above you will out perform the competition. The goal is to win. Win what? A relationship. Your customers want to see you as a company who values relationships versus the bottom line.
Once you have the customer support, loyalty and pride you will receive your gold medal and you will be rewarded by long lasting customer relationships and referrals.
About Merchant Cash Group: The Merchant Cash Group mission is to provide a way for businesses to obtain a merchant cash advance both quickly and conveniently. We will consistently work to maintain a user-friendly website and expand our services based on our clients’ ever-changing needs. With Merchant Cash Group you will experience outstanding customer service, a quick and easy application process, and continued support throughout the duration of your account with us. Our overall goal is to be the preferred online small business loan company for small and medium-sized business owners.