Did you know that 88% of consumers trust comments on business review sites as much as they do personal recommendations from people they know and trust? What’s being said about your business online matters, and while you can’t avoid the occasional negative comment you may receive, you can improve how your brand is perceived online by getting as many happy customers to leave good feedback. If you’re wondering how to get more online reviews, here are some real-world tricks to try.
Claim Your Spot – There are a variety of business review sites to choose from, but for best results, you should try to be proactive about setting up accounts for your company on as many of them as possible. This makes it easier for people to share their experiences with your business and also lets you keep close tabs on what’s being said about your brand online.
Give Good Reason – The goal is to get as many positive online reviews for your business as possible, so it makes sense that the greater level of service you provide, the more likely you’ll be to entice that happy client into singing your praises to the world. Friendly, knowledgeable staff; an extensive list of products or services; and convenient options, like accepting credit and debit cards to make payments as simple as possible can make all the difference in the world.
Keep it Simple – How quickly can a customer go from completing a transaction to leaving an online review? The easier the process is, the more likely it’ll happen. Improve your chances by including a link to the review site of your choice at the end of the checkout process for online transactions. For in-person purchases, consider handing out cards with detailed information on how to quickly and easily share an experience online.
Offer Incentives – While it’s never good practice to buy online reviews, it’s okay to sweeten the pot a little and make it worthwhile for your customers to do so by offering incentives. For instance, you could offer a discount on a future purchase or run an ongoing promotion for a monthly drawing in which one reviewer will be chosen at random for a prize.
Ask – Don’t be afraid to ask your clientele to review their experiences. This is perfectly acceptable, as long as you’re not specifically asking for positive reviews. Make the process of obtaining online reviews something that is so much of a priority to all employees that it becomes part of their day-to-day work routine. Over time, you’ll naturally see the amount of feedback you receive steadily rise.
You know your product or service is top notch, but getting people to agree and leave an actual review takes much more than just your word. In fact, online consumer reviews are 12 times more believable than any marketing campaign or descriptions you could ever provide. That’s why it’s so important to get satisfied customers to share their positive experiences, especially for small businesses. The suggestions provided above should give you a good starting point.
Integrity Payment Systems provides credit card processing solutions specifically to help your business improve cash flow. Additionally, we offer other services like review management and marketing analytics through our proprietary tool, Integrity Insights. We help businesses that provide their goods and services to the buyer at the time of payment such as restaurants, auto-repair shops, retail stores, hair salons and several others. Interested in learning how Integrity can take your merchant services to the next level? Click here to contact us today!