Integrity is pleased to offer the OptBlue program from American Express. The OptBlue program allows small businesses to accept payment via American Express at rates competitive with other card brands. This is excellent news for merchants who know their customers wish to use their American Express cards at the point of sale.
Furthermore, American Express has been focused on consumer growth, adding over 2.1 million new cardmembers in the US in just the first quarter of 2016.1 Even if you are already accepting American Express, it may be worth taking a look at this special program for merchants who charge less than $1,000,000 annually to American Express.
Here are some of the many advantages of the OptBlue program.
Faster Payment and Simplified Reconciliation
American Express OptBlue is a huge jump forward because it allows businesses to receive their funds faster. Since OptBlue means that Integrity is now settling ALL credit card funds, that means American Express payments will settle in the same time frame as the other card brands. If you have Overnight Money Express, that means available funds the next business day, days faster than traditional American Express settlement times. Also, receiving your American Express settlement in the same deposit as your other cards is easier on your bookkeeping.
The OptBlue program also allows merchants to see all of their transactions from all cards on one statement. Again, simplifying reconciliation makes accepting American Express more attractive to busy small business owners. Merchants no longer need to keep up with a separate report, making bookkeeping easier and more efficient.
Integrity’s Unparalleled Customer Service
OptBlue allows Integrity to see your American Express transactions from start to finish. This means that we can now serve as your single point of service, just like all of your other card brands. Merchants on the OptBlue program will no longer have to contact American Express regarding transaction issues. Instead, you can contact Integrity and our highly-trained in-house staff will handle your question.
Integrity will provide the highest level of customer service, so having us as the primary point of service will save time and energy for merchants. Contacting us directly means no phone trees or endless menus of options. We are pleased to offer this service with American Express OptBlue as part of our ongoing mission to give our customers the thoughtful attention they deserve.
American Express Wins for Business
Did you know American Express Card Members spend on average 25% more per transaction at small merchants than non-Card Members? Or that 79% of American Express small business shoppers report a household income of $75,000 or more a year?2 Accepting American Express cards is a smart move for businesses who want to reach affluent customers.
American Express began Small Business Saturday in 2010 and launched a new holiday shopping tradition. Small Business Saturday has become an extremely well-promoted and successful day for small merchants. According to a survey by American Express and the National Federation of Independent Business (NFIB), over 95 million shoppers participated on Small Business Saturday 2015.3 In just a few short years, American Express has garnered the support of the U.S. Senate, governors and mayors, neighborhoods, and independent businesses across the United States to bring shoppers to local merchants.
American Express Small Business Saturday 2016 is on November 26.
Find out more about American Express OptBlue to see if Integrity can bring the smartest American Express acceptance to your small business.
- Amex Striving for Growth. (2016, April 22). http://www.businessinsider.com/amex-striving-for-growth-2016-4
- American Express commissioned internet panel survey conducted October-November 2013 based upon purchases made in the month prior to the survey. Definition of American Express® Card Members: Respondents who reported that they have an American Express Card and that they used that card to pay for goods and services from small merchants (i.e., independently owned businesses) in the prior month. Definition of Non-Card Members: Respondents who reported that they do not have any type of American Express Card and that they do not have any type of American Express Card and that they used a Visa, Discover, Debit Card, Cash/Check, or Payment Services (i.e., PayPal, Google Wallet, Serve) to pay for goods and services from small merchants (i.e., independently owned businesses) in the prior month.
- The Story of Small Business Saturday. https://www.americanexpress.com/us/small-business/shop-small/about