Gift cards are a very effective means of promotion and marketing as well as generating more sales. Experts know that gift card programs create brand recognition.
Your product, service, store or business is your brand. When one of your customers buys a gift card as a present, they are giving your brand a stamp of approval, making a recommendation and encouraging another to try your establishment. You make money and you get the opportunity of welcoming a new customer to your business.
The ideal outcome of a gift card is a new customer who talks to others about you, enjoys and benefits from what they purchased and becomes a loyal and frequent buyer of your products or services.
Gift cards can also increase your revenue in ways you may not have considered:
- There is no cash involved and you don’t have to worry about theft, fraud or stolen identity.
- It’s quite possible the gift card recipient will purchase more than the value of the card.
- You will be creating brand awareness without buying print or media advertising.
- You can integrate the gift card with your store’s point of sale terminal.
- If your business is new to gift cards, starter programs can help you launch your first effort.
- If the gift card is not used, you may not have the new customer, but you do have the revenue from the sale of the card.
- If purchases are made and an unused amount remains on the card, you will not need to give change. The customer now has a compelling reason to return to your business.
- If gift cards have already proven successful for your business, you can integrate customized programs and benefit even more.
Since there are many service providers that can offer you gift card programs, you need a standard by which to choose the best one for your business. Integrity Payment Systems is excited to announce our enhanced gift card program available to merchants and proud to offer premier Provider services at no extra cost:
- We’re not just a credit card processor; we are a direct settlement institution.
- We offer in-house customer service featuring an actual person who is well informed and given the authority to solve your problem.
- We offer an easy gift card starter program, the exciting option of customized programs, and a fast application process.
Many types of businesses can benefit from a gift card program, including one of Integrity’s biggest industry partners, salons. (And Valentine’s Day is RIGHT around the corner! Your customers would love the ability to give a gift card to their loved ones for your salon’s or spa’s services.)
Please visit integritypays.com for more information on gift cards and other programs, tools and benefits offered by Integrity. If you already process with Integrity and want to learn more about gift cards, call our customer service at 888-477-4510.