The way we shop has changed and there is no going back. Consumers are shopping online, on mobile devices, and in-store with the expectation that all of these channels coordinate and work together. Multi-channel shopping has grown to 38% of sales1, and merchants are often found catching up with consumer behavior as technology leads shoppers away from traditional in-store browsing and shopping.
Omnichannel retailing takes advantage of all the technology that empowers online and mobile shopping. Omnichannel retailing gives merchants the ability to reach customers outside of their physical location through ecommerce solutions that support and extend their physical location. Furthermore, new technology can give merchants great insight into customer behavior and help them plan for the future.
The challenge facing merchants is that the payment technology they have in place may assume shopping in only one channel. As you are selling terminals and merchant services, Integrity is here to help you assist merchants pursuing an omnichannel shopping environment.
Omnichannel Shopping Is Everywhere
A study by UPS found that online shopping has continued to grow with over 50% of purchases by avid frequent shoppers happening online. Also, UPS notes that 17% of consumers plan to shop less in-store, shifting time to their mobile devices.2 BigCommerce.com finds similar data, also noting that 80% of Americans have made an online purchase in the last month.3
Merchants are feeling these trends acutely and understand the importance of selling online. The momentum towards mobile and online shopping is driving all businesses towards omnichannel retailing.
First and foremost, payment processing across channels must be seamless and easy for an omnichannel approach to succeed. Above and beyond excellent in-store payment experiences, customers expect quick and easy online payment options. Integrity can help your merchants with ecommerce integration that gives their customers the best payment experience wherever they shop: in-store, online, or on a mobile device.
Omnichannel Requires Robust Technology
There are a few challenges for merchants selling on multiple channels.
Inventory management, for example, needs to be updated as customers purchase and return across payment paths. Keeping track of performance across sales platforms is important, too. Customers are looking for flexibility and expect ordering online for in-store pick-up, easy returns, and free shipping. As your merchants’ requirements extend beyond payment processing, Integrity can help with integrated solutions.
The software-based point of sale systems available to merchants can make omnichannel retailing and marketing easier. POS systems can handle inventory management, accounting, marketing, and more. We have set up thousands of merchants with POS and mPOS solutions that work for them, including Clover, ShopKeep and many more.
For merchants expanding their business to include online shopping, Integrity’s payment gateway integrates with hundreds of online shopping carts, including Shopify, PinnacleCart, X-Cart, BigCommerce, and more.
Help Merchants Meet Customer Expectations with Omnichannel Retailing
Omnichannel retailing will help your merchants better serve their customers and grow their business. Making the most of their online and mobile sales presence to compliment a merchant’s physical location is an opportunity to make conversions and market their business anywhere their customers go.
With U.S. online sales projected to hit $523 billion by 2020, largely driven by the increase in mobile technology,4 it is clear that customers will seek goods across channels. Keeping your merchants ahead of the game with omnichannel payment processing will keep them growing as customer behavior evolves.
Integrity can provide your merchants with the tools they need to make the transition to omnichannel retailing. Contact us today for more information about our in-store terminals and POS Systems, ecommerce solutions, and mobile solutions for payment processing.
- UPS: Pulse of the Online Shopper: Tech-Savvy Shoppers Transforming Retail. (June, 2016). U.S. Study. p. 8 https://www.pressroom.ups.com/pressroom/ContentDetailsViewer.page?ConceptType=PressReleases&id=1465390876904-365
- UPS: Pulse of the Online Shopper: Tech-Savvy Shoppers Transforming Retail. (June, 2016). U.S. Study. p. 5
- T. Wallace (2016, June 6). What Brands Need to Know about Omni-Channel Retail and Modern Consumer Shopping Habits. https://www.bigcommerce.com/blog/omni-channel-retail/
- M. Lindner. (2016, January 29). Online Sales Will Reach $523 Billion by 2020 in the U.S. Internet Retailer. https://www.internetretailer.com/2016/01/29/online-sales-will-reach-523-billion-2020-us