A post by Integrity Payment Systems’ Senior Vice President of Business Development, Don Apgar
There’s no shortage of new technology today, all promising to reduce costs, improve efficiency, and drive customer satisfaction. Mobile payments, NFC, e-wallets, tablet-based POS, alternative payment strategies like PayPal and TabbedOut, text and proximity marketing, and the list goes on. The expansion of broadband access and cloud-based services has brought these sexy new technologies within the reach of the SMB customer, and let’s face it, your sales presentations look a whole lot better with some sizzle.
It’s no secret that basic credit/debit card processing has long been commoditized, to the point where it’s akin to electricity. Plug in the light and it turns on. Open a merchant account somewhere and we’ll connect your POS to it so you can accept card payments. After all, this is how it’s always been done.
Of course we know that the payments business is changing, but we also know that the financial services industry is marked by evolution, not revolution. Don’t overlook the profit potential of an old-fashioned merchant services offering embedded in your POS solution. Tomorrow you may earn revenue from some or all of this new technology, but don’t sacrifice the money you could be making today waiting for it to happen. Partner with a reputable merchant services provider that has a strong service platform, and start earning revenue from one of the most important components of your client’s business. It may not be sexy, but meat and potatoes almost never is.
If you would like learn how a merchant services offering can add more meat and potatoes to your revenue diet, call Don Apgar at Integrity Payment Systems, (631) 404-0131, email email@example.com or visit our Products and Services page.